Soohee is a graphic designer who loves helping people and businesses through captivating visual language coupled with strategic thinking.
Her expertise spans branding, art direction, digital, and print design. She collaborates with a variety of clients across industries including lifestyle, food & beverage, culture & arts, and others.
Based in Melbourne / Seoul.
For enquiries worldwide, please contact:
info.soohee@gmail.com
About
Soohee is a multidisciplinary graphic designer based in Melbourne and Seoul, specialising in crafting unique and stunning visual languages with strategic thinking. With six years of experience, Soohee has worked for prestigious studios and brands worldwide, including in Australia, the USA, Singapore, and South Korea. She has collaborated with a diverse range of clients, from local brands to global industry leaders such as L'Oréal, the National Gallery Singapore, and Samsung.
She provides solutions with a fresh perspective, grounded in thorough research and enriched insights spanning from arts to humanities. With her focus on transparent communication and cultivation of a productive workflow, she endeavors to assist brands and guide them toward positive outcomes.
Inspire people and the world; she endeavors to create designs that are both relevant and impactful, while also embracing a timeless approach that endures over time.
For enquiries worldwide, please contact:
info.soohee@gmail.com
Approach
1. Understand
Understand the project agenda and establish clear project goals through interviews with clients
2. Expolore
Suggest design directions through in-depth research, using mood boards to grasp the look and feel of the outcomes before applying them to actual designs
3. Apply
Establish a graphic design system, including typography, colour, and other elements, and apply them to actual applications
4. Handover
Deliver guidelines and templates for internal brand consistency
Major Service
Branding
Logo Design
Identity Design
Brand Guidelines
Art Direction
Album
Exhibition
Advertising
Print
Packaging
Stationery
Poster & Brochure
Signage
Digital
Website Design
Social Media
Selected Clients
L'Oréal, National Gallery Singapore, Samsung, Hyundai Autoever, Brass Lion, Waga Waga Den, Kanu Coffee, Singtel, SK Telecome, Nonghyup Bank, Dorco, Hankook Technology Group, Hanwha, Rice Media, Blockhead, Axis Group Asia, Mercury, Milieu, Children’s Aid Society
Activities
2021 — Featured in Behance, Branding
2020 — Featured in Design Jungle
2019 — Featured in Monthly Design
2017 — K-Design Award, Winner
2015 — Featured in 3D Print Magazine
2015 — Exhibition, Creative Factory
2015 — Exhibition, Andromeda#